Lately everyone has been talking about the online platform Pinterest. I am apparently behind in everyone’s not-so-new found obsession. My sister has found numerous (and delicious) recipe ideas for different holidays and special occasions, and several of my friends have talked about finding some of the cutest decoration ideas for their rooms from this platform.
So for everyone else who has also apparently been living under a rock, Pinterest is a platform that “lets you organize and share all the beautiful things you find on the web.” People use “pinboards” to plan their weddings, decorate their homes and share their favorite recipes.
I have been playing around on this website now for a few days and I see what people like about it. It’s basically a new way of organizing and sharing your interests with other people. Pinterest is similar to scrapbooking, but it is all online. You can take photos you like from websites and other people then pin them to your own board.
Another interesting aspect of this site is how some businesses are using it to their advantage. According to PR Daily there are 11 brands reaching out to consumers through Pinterest, which brings even more personality to their brands than ever before. A few of these businesses include:
1. Klout
If you’re not an avid social media user, Klout measures your online influence from several different social media platforms. This brand specifically uses Pinterest to share pictures of office events and happenings, which is a great way to better personify this brand.
It even has a “pinboard” dedicated to Klout Perks, which highlights products and services based on its members’ digital influence. This proves to people who use Klout that if your influencer score is above a 50, then you could receive an actual gift or a “perk.”
This is an upscale department store known for its amazing customer service. This company actually has a team of people who handles its Pinterest “pinboards.” The boards display top trends and different product categories, including: coats, accessories, shoes, beauty products and dresses. They even feature TOMS and Zella brands on their own board which showcases their products that are sold in Nordstrom stores.
A presence on Pinterest makes Nordstrom an even stronger fashion influencer. Since not too many other companies are on this platform, people are pinning Nordstrom pictures, not their competitors’ pictures.
This is a grocery store emphasizing its natural and organic foods. On Pinterest the company pins several different types of food ideas including seasonal, artistic and dessert. There are also boards dedicated to helping the environment and people, including the “We’re Used to Reusing” and the “Whole Planet Foundation” boards.
A presence on Pinterest only strengthens the image Whole Foods already owns. They are environmentally friendly and organic which is what their “pinboards” illustrate.
These companies are ahead of the curve when it comes to having a strong presence on several online platforms. It is only a matter of time before other companies see the benefit of using Pinterest.
From this, I also discovered my new obsession.
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